Top media outlets for millennials
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Don’t have a YPulse Business account? Find out more here. News outlets for millennials According to a recent survey, 75% of Gen Zers and 48% of millennials are making purchasing decisions influenced by social media ads and in 2020, social media ad spending in the US was valued at $40.3 billion.
Millennial media outlets
The New York Times has a total average digital, mobile, and print readership of over 64 million, 1/3 of whom are millennials. The New York Times is a daily newspaper based in New York City. What Gen Z and Millennials Want on Instagram vs. TikTok I’ll do Instagram for more fashion inspiration. So, I’ll follow people for outfit ideas or more specific aesthetic things. Instagram is definitely more curated. I would almost put Instagram and Pinterest hand in hand. Definitely not for real, vulnerable things but the pretty side of social media. I don’t think Instagram is as authentic as TikTok is. I think it used to be like that, but TikTok is definitely taking over that domain. Everyone is so vulnerable on that app. You don’t see that realness on Instagram anymore. And I’m literally never on Facebook unless I have to for work if I’m running ads and things like that for business purposes.
Tech
Founded by two ex diplomats and lawyers who were struggling to stay engaged with publications like The Economist, International Intrigue aims to “drag geopolitics kicking and screaming into the 21st century”. Focussing on the intersection of geopolitics, business and technology, the daily briefing offers geopolitical news and analysis in a way that is easy and interesting to read. Events, Resources, + More This means that media outlets have fewer full-time writers to rely on to satisfy that demand. As a result, the writers they do have are often relegated to breaking news or more complex topics—areas where freelancers aren’t as workable a solution.
Millennial news outlets
Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. The role of social media in young people’s news behaviours Many companies, both inside and outside news, are trying to determine what Gen Z wants. After all, these digital natives, who have spent their lives on the internet, have significant spending power and “are on track to be the most well-educated generation yet.”
