Media analytics

Social media reporting platforms

Master of Professional Studies in Game, Entertainment, and Media Analytics (GEM)

Track engagement metrics and following over time to show clients how their social influence has changed. View intuitive graphs that show comments, likes, shares, impressions, and follower growth month-over-month. Identify top performing time periods to help fine-tune your social media strategy. Social sharing analytics While social intelligence helps you identify the latest mentions through their state of art social listening technology. It could further help analyze and take advantage of the latest shoutouts and mentions on social media.

  • BrandwatchBrandwatch is another social media analytics tool on our list; it has two basic features: consumer and social intelligence. Both of these features track the behavior of your customers and audience on social media by displaying the data in graphical forms.

    Advanced social media analytics

    Analyse social media accounts
    Watch The Guide To Data Analytics For Social Media Monitoring Webinar Walkthrough Here: Complete guide to social media analytics and why it’s important Each social media platform has its own social media analytics, but those built-in tools will look into accounts that belong to you. A social media tool like Zoho Social allows you even to monitor and analyze public accounts using its monitor feature.

    Social media listening tips for your business

    Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. What are Social Media Analytics Tools? Strong social media analytics will obviously provide marketing teams with data and insight that help them identify what’s working and what’s not when it comes to social media and content strategy. However, social analytics also provide vital insights that help inform strategic decisions outside of marketing.

    Social media analytics and monitoring

    Social media analytics refers to the collection of data and metrics that help you measure your overall social media performance. This helps marketers understand which types of social media content best resonate with their audience so they can shape and adapt their strategy accordingly. The best social media monitoring tools – summary Using data, insight and research, we're helping our clients to review and improve the customer journey to deliver a better experience.