Media analytics

Master of Professional Studies in Game, Entertainment, and Media Analytics (GEM)
Track engagement metrics and following over time to show clients how their social influence has changed. View intuitive graphs that show comments, likes, shares, impressions, and follower growth month-over-month. Identify top performing time periods to help fine-tune your social media strategy. Social sharing analytics While social intelligence helps you identify the latest mentions through their state of art social listening technology. It could further help analyze and take advantage of the latest shoutouts and mentions on social media.
Advanced social media analytics

Social media listening tips for your business
Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. What are Social Media Analytics Tools? Strong social media analytics will obviously provide marketing teams with data and insight that help them identify what’s working and what’s not when it comes to social media and content strategy. However, social analytics also provide vital insights that help inform strategic decisions outside of marketing.