Ooh advertising types
Start brainstorming your new OOH advertising campaigns
Proof Of Posting – A series of photos of an OOH site that is taken and sent to client as evidence to show to client that the OOH display or billboard they have purchased has finished installing or set-up. Out of home advertising types If you’ve found yourself asking these questions, Vistar is here to help. By looking at the main types of OOH advertising, we can provide guidance on evaluating whether or not your approach is still relevant and effective in today’s world. For additional support, visit our COVID-19 OOH Resource Center or set up your consultation using the form below.
Types of out of home media
Types Of POS Advertising
Note that it’s not just static OOH that is getting replaced and overtaken by DOOH. Privacy concerns and regulations are driving consumers and media buyers away from the online spaces that have been the dominant force in global advertising of late. Because data used in the out-of-home space is anonymized, digital out-of-home is being used as a friendlier, safer alternative for reaching target audiences with impressive, exciting visual ads. In a survey published by Marketing Sherpa in 2017, consumers rated outdoor advertising as more trustworthy than all digital advertising formats. Get ready to choose your ad space? But let’s talk numbers. Neilsen and the OAAA found that 46% of surveyed adults searched online for a brand or product they first saw in an OOH ad. Ocean NeuroScience found that consumers are 48% more likely to click on a mobile ad after seeing the same ad OOH first. OOH is the only traditional media category growing, with more brands dedicating portions of their marketing budgets to it. And, most importantly, consumers trust it.